Silverdale Bathrooms, Silverdale Road, Newcastle Under Lyme, Staffordshire ST5 6EH
01782 717 175     

About Us

About silverdale Bathrooms
Silverdale Bathrooms is a specialist in high quality, handmade ceramics. Our pottery is manufactured on our 35,000 square metre site at Silverdale near Newcastle-Under-Lyme, in the heart of the English Potteries in the UK. The area has been the hub of the British ceramics industry since the middle of the 17th Century.

Using a whole range of skills, passed down through generations of craftsmen, Silverdale Bathrooms has created the Silverdale™ range of handcrafted ceramics. The skills to make our unique products have been perfected over many years and this makes each piece of sanitaryware refined and of high quality in a way that no machine can replicate.

About silverdale Bathrooms
From the precise mixing of the English china clay to when a piece leaves the factory for its new home, each step in the process is overseen by our skilled artisans to ensure the very highest of standards are achieved.

Experienced modellers create the complex and detailed moulds for every product by hand.

Working in this way means we are not confined by the limitations of the production line and are more able to add variety, complexity and detail to our pieces. Our modellers use specific tools, personal to them, in order to create each and every detail. Each piece is smoothed by hand before it is fired, ensuring uniformity and evenness of finish. The potters ID and the date of manufacture are marked on every piece.

About silverdale Bathrooms
Three layers of hand sprayed glaze are applied before firing to achieve the glassy depth of finish we are renowned for. If you choose to have one of the Silverdale logos, a pattern or a personalised logo, these are applied by hand and fired once more.

Our highly skilled craftsmen ensure that each piece is removed from the kiln at exactly the right time, to be certain that only the highest quality piece is brought to you.

This high gloss, hard-wearing finish lasts a lifetime and is what sets Silverdale products apart, with each piece fired for over 17 hours at a temperature exceeding 1215°C to ensure full vitrification and a lifetime luxurious finish.
About silverdale Bathrooms
With much of our manufacturing process involving hand crafting, we are able to offer you a wide choice to allow you to match your bathroom pottery to your house or your own personal vision.

All of our ceramic is available in White with the option of an Old English White finish for ceramic pieces in a selection of our ranges. We also offer the sanitary ware either with or without our Silverdale Logo.

Within our Victorian collection we offer two patterned ceramic finishes, Blue Pattern or Garden.
About silverdale Bathrooms
For more of a personal touch, we can add your own choice of logo fired into our handcrafted sanitary ware. Whether you want to have your family crest fired onto your new basin, or to add the brand name of your luxury hotel or business to your ceramic pieces, our personalised logo service means that you can create a unique bathroom design. Please contact our offices either via email or telephone for more information.
generations of craftsmen

Handcrafted for a greater range and a bespoke service
As all our Silverdale sanitaryware is handcrafted, we are able to offer you a wide range of options allowing you to tailor your suite to your own personal taste and style. Our ceramics are available in White or Old English White. We can also offer a personalised branding facility, where your unique logo, motif or even family crest can be added to each basin or piece in the collection.

Please browse our Product pages for the full range or contact us by phone on 01782 717 175 or email us using the enquiry form on the Contact Us page and we will be in touch as soon as possible.
A lifetime of pleasure, guaranteed.
Timeless quality deserves a timeless guarantee and that is why your investment is protected by nothing less than a lifetime guarantee on every piece of Silverdale pottery. This guarantee is just one of the commitments to total quality, assuring that whichever Silverdale Bathrooms products you choose, will give you the highest level of performance and lasting good looks for years to come.

Water Saving Technology on all our WCs
All of the Silverdale suites feature a water saving, dual flush option allowing you to reduce the amount of water required to flush the pan. On our push button cisterns range, we supply a two part button offering either a 4 or a 6 litre flush.
On our traditionally-styled WCs, simply press and hold the cistern lever for a reduced flush or press and release for a full flush. This water saving feature is available on all WCs in the Silverdale traditional ranges whether Close Coupled, Low Level or High Level closets. Our solution allows you to have a traditional bathroom style with modern water saving features.


Handcrafted for a greater range and a bespoke service - tailoring to suit your own personal taste and style.